Brand & Marketing Designer | Branding, Digital & Creative Campaigns
PlaxidityX Formuly Argus
MarCom · Digital · Booth I at Giraff Branding
I actively collaborate with the PlaxidityX team to design a wide range of marketing materials that support their daily communication needs. This includes creating social media banners (LinkedIn and more), designing presentations, white papers, brochures, as well as producing roll-ups and exhibition wall graphics for their numerous industry events.
One of the key creative challenges in working with PlaxidityX’s visual identity is its minimal color palette: a single vibrant turquoise paired with black and white. With such a refined and restrained system, I constantly push myself to find fresh and surprising design solutions that remain dynamic and engaging, while still staying true to the brand book. This balance between consistency and creativity is at the core of my work with their brand.
My work with PlaxidityX often involves creating a wide range of icons and visual diagrams. To design an icon that truly fits the content, I first need to understand it. My role is therefore not only to ensure visual harmony, but also to enhance the clarity and impact of the message through thoughtful,
well-informed design.
What I particularly enjoy about presentation design is the ability to transform complex content into something clear and engaging. Through thoughtful use of design and infographics, I can take a plain Word document — black text on a white background — and, with color and composition, clarify the message and make it both accessible and visually compelling.
