Brand & Marketing Designer | Branding, Digital & Creative Campaigns
Memoreach
Branding & AI Creative Direction I at Giraff
Memoreach is a platform that helps families preserve the digital memories of loved ones who have passed away. It enables them to recover photos, videos, texts and other meaningful content from their social media profiles, giving them the opportunity to keep those memories alive and accessible.
memoreach.org
I had the opportunity to build the brand identity from the ground up - from the logo and visual language to a calm, reassuring color palette designed to reflect the emotional and human nature of the project.
A major part of the creative process was exploring how AI could become an integral part of the visual identity. I used generative AI to develop a unique illustration style specifically for Memoreach, creating a soft, personal and emotional visual language rather than relying on generic AI imagery.
I also created two promotional videos, combining AI-generated visuals with art direction, storytelling and post-production to translate the brand's concept into engaging visual content.
This project allowed me to explore AI not simply as a production tool, but as a creative partner - from concept development and visual exploration to the creation of a distinctive and coherent brand world.
