Brand & Marketing Designer | Branding, Digital & Creative Campaigns
Growsphere Netafim
Branding · UX/UI · Marketing Graphic Design ׀ at Giraff Branding
Netafim sought to develop a distinct visual identity for Growsphere, its digital farming product division. The goal was to create a visual language that could stand independently while remaining clearly connected to the established Netafim brand. The identity needed to communicate technology, precision and innovation while reflecting Growsphere’s focus on smarter, more efficient agriculture.
My challenge was to translate complex technical content and turn it into a visual language that was clear, attractive and engaging.
I developed the visual identity for Growsphere, including the logo, a set of custom icons and a distinctive graphic pattern. The visual system builds on Netafim’s existing color palette, combining its four core colors with a more contemporary and dynamic graphic language. The resulting identity was designed to be flexible across digital platforms, presentations and marketing materials, creating a cohesive and recognizable presence for the new division.
Beyond digital assets such as banners, templates and presentation design, my work also extended to packaging and a wide range of merchandising materials.
